About Dr. Gordon Adler

Before starting Adler Way, Dr. Gordon Adler was Director PR & Communications at IMD (International Institute for Management Development) in Lausanne, Switzerland. Dr. Adler also served as IMD's Senior Writer and Special Projects Manager. While at IMD, Dr. Adler served as a communications consultant to international firms in Europe and the U.S.. He has been a freelance business writer and editor, a published poet, professor of communication and human resource management, teacher and school administrator.

Dr. Adler is an expert in strategic and leadership communications, executive program and curriculum design, business and management writing. He is a sought-after speaker, expert coach, teacher and facilitator. His research looks at leadership and strategic communications in multi-cultural organizations, organizational narrative and storytelling, alternatives to Power Point, multi-cultural and virtual communication, communicating change, influence, persuasion and networking.

Dr. Adler has written more than 50 case studies: the Harvard Business Review, IMD and corporate universities. He has co-authored two business books: "WInning at Service: Lessons from Service Leaders" and "Sharing Wisdom, Building Values: Letters from Family Business Owners to their Successors." Most recently, he contributed a chapter called "The Chief Communications Officer: Leading Strategic Communications " to the edited IMD collection, "Leading in the Top Team: The CXO Challenge." His article, "The Art of Messaging" recently appeared in ALPHA, a Swiss management weekly.  "Ten Steps to Purposeful Communication" appeared at The European Business Forum. A new book is forthcoming (University of St. Gallen Press): Case Writing: How to Prepare and Write an Effective Case for Executive Programs

Dr. Adler has degrees from Harvard University (BA),  Boston University (MFA), and the University of South Australia (DBA).