About Dr. Gordon Adler

I've had unparalleled experience in large, international companies, world-renowned businesses and international schools, family businesses and small and mid-sized European firms.  When you work with Adler Way, you get a teacher, professor, published business writer, editor, manager and managing director, Board member and communications consultant and coach -- all in one.

I'm an expert in the art and science of communication: all kinds of writing, leadership and strategic communications in multicultural organizations, organizational narrative and storytelling, alternatives to PowerPoint®, multicultural and virtual communication, communicating change, influence, persuasion and networking.

How I Work

I have a simple strategy: I aim to provide simple, practical solutions to your communication problems. Be it training or coaching, a workshop, a new communications strategy or concept, help with a communications project you haven't had time for, a custom case study for an in-company training, marketing communications advice -- my solutions stand out in their simplicity and ease of use.

When you contact Adler Way, you don't talk to an account manager, you talk to me. I understand that projects change, needs change, budgets shift, people come and go, so I'm quick to adapt and flexible. You won't get layers of bureaucracy at Adler Way. I believe in customer service: good old customer care. Find out now: click here to contact me, click on "contact" in the menu above or email me at g.adler@adlerway.com.

My Writing

I have written more than 60 case studies (three for the Harvard Business Review) and co-authored two business books: "WInning at Service: Lessons from Service Leaders" and "Sharing Wisdom, Building Values: Letters from Family Business Owners to their Successors." I contributed a chapter called "The Chief Communications Officer: Leading Strategic Communications" to the edited IMD collection, "Leading in the Top Team: The CXO Challenge."  My article, "The Art of Messaging" appeared in ALPHA, a Swiss management weekly.  "Ten Steps to Purposeful Communication" appeared at The European Business Forum and a new article on Communication in Family Business Succession is forthcoming in Tharawat. I have two new books forthcoming: Management Communication (FR BRiefings Series) and Case Writing: How to Prepare and Write an Effective Case for Executive Programs.

I have degrees from Harvard University (BA),  Boston University (MFA), and the University of South Australia (DBA).