It seems clear,  thanks to the many connections between personal- and neuro-psychology – some  complex processes are at the root of communication.  That won’t surprise you. Effective communication is a two-way process between communicator and receiver that is linked directly with personality. That is, upwards of 60% of your communication impact is determined by your character. The right words from a disingenuous or cynical manager are the wrong words.

Leaders and managers can make use if this knowledge. For one, stop pretending that you can check your personality at the door, or put your emotions in your bottom drawer. Own up to them. How?

• Get clear about your values.
• Make sure they’re aligned with your company values.
• Get clear about your passion and infuse your communication with it.
• What do you really care about?  Say it. Use “I” statements.
• Tell personal anecdotes.
• Be present.
• Pay attention to the people around you.
• When you communicate, even by email, bring yourself to the table or keyboard or podium.

Don’t kid yourself: if you’re not working on your emotions, they’re working on you. And the people around you.